Best practices for campaign updates

Why Send Updates? 🤔

Campaign updates are one of the most effective ways to communicate new and exciting news to your community. The updates section on FrontFundr allows you to present and keep exciting news such as new partnerships, business developments, or exciting press coverage about your company and campaign all in one central location. We find a strong connection between consistent communications with potential investors and the campaign’s overall success. The more frequent, relevant, and engaging your updates are, the more likely a follower will become an investor. As a general guideline, we suggest sending out one update per week

 In fact , we find that the email open rate of updates is 60-80% where as traditional email marketing open rates are just 20-30% which tells us that updates are a perfect form of targeted communications!

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Foundations for Success 🥳

When sending out an update to your community, there are a few general guidelines that we recommend following. These simple practices will help ensure that the content you intend to deliver is clearly understood by your audience while simultaneously maintaining and promoting a consistent brand image of your company.

1. Know Your Audience: Understanding your audience and being able to communicate with them effectively is key to a successful raise. 
2. Maintain Brand Consistency: Ensuring your campaign messaging and visual content are consistent with your brand image.
3. Captivate the Reader: Through exciting introductions, interesting content and the right use of language we can gain the reader’s attention.
4. Call to Action: At the end of every update, it is important to guide the reader back to the investment page and ask them to take action and make an investment!
5. Engage with Investors: Continually thank investors, followers and fans for their support. Make yourself available to investors for questions. Encourage them to share the campaign with those in their network who might be interested.

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01. Know Your Audience 👥

When crafting your campaign updates, it’s beneficial to communicate with your community in a way that is consistent with brand’s ordinary ways of communicating. For example, we recommend addressing your community in the same way that you would through other channels of communication such as social media or email. Note: we suggest that all updates include a personalized sign off from the company’s founder or team members to create a connection with investors.

Note: we suggest that all updates include a personalized sign off from the company’s founder or team members to create a connection with investors.

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02. Maintain Brand Consistency 🖥️

Remaining true to your company’s branding when delivering updates is an excellent way to enhance the strength of your company’s brand while engaging with new potential investors. In order to do this effectively, we recommend using colour schemes, logos, and language that are all consistent with your pre-existing branding which includes your email template, social media presence and website.

Note: we only recommend using slang language, emoji’s or other informal forms of communication if your community is used to engaging with the company in that way.

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03. Call To Action 📞

One of the most important pieces of an update is the “call to action” which is where the investment opportunity is discussed further. At the end of every update, it is important to guide the reader back to the investment page and ask them to take action and make an investment!

Some companies with in house coding capabilities will insert a button within the campaign page to redirect them back to the investment page, however, a simple call to action statement with text that is linked back to the page will work perfectly.

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05. Engage With Investors 🤝

Maintaining a consistent connection with investors is an effective tool to building engagement and interest in your campaign. By continually thanking investors, followers and fans for their support and by making yourself available to investors for questions, you can build a strong connection. As an added bonus, you can encourage them to share the campaign with those in their network who might be interested to drive even more traffic to your campaign page.

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Ideas for Update Topics 💡

Campaign updates are the perfect place to share exciting news about new partnerships, growth in sales, or any other positive company traction to build excitement among your followers.
We recommend sharing campaign milestones such as funding goals reached, news of events, and any of the following exciting topic ideas:

• New Partnerships
• Founders Story
• Large client and/or investor
• Hit a new revenue target
• Founders Story
• New product release or redesign
• Positive press coverage

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Bucha Brew Example Update

Takeaways:

1. Friendly opening and close to the update
2. Effective use of emojis that align with the company’s branding
3. Brief, informative and interesting language used to capture the reader's attention
4. Highlighting a strong traction point for the business

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Origen Air Example Update

‍Takeaways:

1. Exciting opening and close to the update
2. Effective use of emojis that align with the company’s branding
3. Brief, informative and interesting language used to capture the reader's attention
4. Highlighting a strong traction point for the business

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RED Mountain Example Update

‍Takeaways:

1. Personal sign-off from the CEO himself
2. Celebrate campaign milestones
3. Thank all their supporters and welcome them into the family
4. Provide an opportunity for investors to ask questions

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Tiptap Example Update 📲

Takeaways:

1. Appealing visuals and graphics
2. Exciting traction for the business shared in an easy to read way
3. Wide, banner style image that effectively supports the update
4. Quick Link reference at the bottom directs investors back to the campaign page