The pitch deck is one of the essential content pieces for the raise and should absolutely encompass your key narratives and continue to tell your story. Highline Beta, a VC firm, recommends looking at your pitch through the lens of Hearts, Minds, and Wallets.
The Hearts is the story you're telling through your vision, problem, solution, and why now is the time to invest. The Minds is the rational decision-making piece such as the market opportunity, competition, traction, and products. The Wallets is the ask; what's the business model, team, financials, and use of funds?
We've gone through some of the best practices we've seen used in campaigns, and how you can integrate these ideas into your deck. Feeling stuck? FrontFundr offers the additional service of pitch deck creation. We can build your deck from scratch or incorporate and tweak any existing assets you may have. Contact us to learn more.
Mindful FÜD
Mindful FÜD produces plant-based food products such as alternatives for chicken and honey. Their deck did a great job of highlighting the problem they are solving in the market by using visualizations to divide the information into sizable chunks.
- Industry: Consumer Packaged Goods
- Pitch Deck Type: Dynamic (photo + infographic)
- Best for: This style of deck is versatile and can be used by companies in any industry
Tiptap
Tiptap replaces small cash and coin payments and donations with a simple digital payment acceptance device. They utilized infographics throughout the pitch deck to help retail investors understand complex concepts.
- Industry: Technology (IoT)
- Pitch deck type: Infographic
- Best for: Companies within the technology industry
SophieGrace Designs
Sophie Grace Designs follows the simple principle of making women’s lives easier by creating timeless and high-quality clothes. They used high-quality photos that reflected their brand identity. Their pitch deck is clean and clear, with minimal use of infographics.
- Industry: Fashion
- Pitch deck type: Photo-based
- Best for: Breweries, wineries, leisure and lifestyle companies
It is vital to keep your audience in mind when creating your deck. Retail investors may not be familiar with the industry that you are in; as a result, it is important to include enough context and content to keep the readers engaged while keeping the length of the pitch deck to no more than 15-20 pages. Visuals, illustrations, and statistics should be utilized to create a well-rounded and effective pitch deck.
You can view more pitch deck examples here.
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