The importance of a closing countdown

Some of the most valuable time of a campaign is during the final three weeks. Over the campaigns we’ve seen on FrontFundr, ramping up promotions in this time can lead to a significant impact.

While you have been sending updates throughout the campaign, sending out “countdown” posts throughout the last three weeks at checkpoints such as 3 weeks, 2 weeks, 10 days, 7 days, 5 days, 3 days, 48 hours, 24 hours, 12 hours can build hype and the frequency of these reminders can encourage followers who have been keeping up with your campaign and your online community to go through with their investment.

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Understanding Investment Activity ⌛

A successful crowdfunding campaign often sees the majority of investments within the first 3 weeks and the last 3 weeks of the campaign - forming what we like to call a 'smile curve'. As you work to build your investor lead funnel throughout the campaign, your focus within the final 3 weeks needs to be on converting those potential investors and countdown posts are a great way to create urgency.

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Sending Campaign Updates 📩

We recommend focusing these countdown posts through the “updates” function of the FrontFundr platform as email can be one of the most effective means of conversion. For the updates, we recommend sending at the bigger milestones such as 3 weeks left, 2 weeks left, 1 week left, and 1 day left to avoid too many emails.

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RYSE did a great job of sending updates and posting reminders via the updates email function and through social media. 

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ToroMatcha had a great strategy of adding reminders to any updates that they sent out to ensure potential investors and followers were aware of how much time they had left to invest. Having this nudge kept their investment opportunity top of mind and ToroMatcha had actually maxed out the crowdfunding exemption before they had even completed their Countdown.

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Posting on Social Media 💻

Sharing on your brand and team members’ social media platforms can engage with your community and tap into your networks. We recommend posting more frequent countdown posts (ie. 3 days, 48 hours, 24 hours, 12 hours) on social media.

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joni had a great closing countdown on both social media and through email updates. They began their countdown at the 2 weeks left mark and posted regular updates on their countdowns and saw 63 investments in those last two weeks which mean around 40% of their investments came through in those last two weeks.

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For FrontFundr’s own raise, our team members shared countdowns on their personal social media platforms. Through team member posts and updates starting at the two-week-left mark, we found that around 36% of the funds in our public campaign were raised in the last three days.

Tip: If individuals are engaging with your posts on LinkedIn but not converting, try sending them a direct message to discuss the opportunity with them.

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Before you and your team start with your countdown posts, be sure to send your materials to our team at FrontFundr for campaign and compliance review.